In early February 2026, Guangzhou Reyeah Technology held its fifteenth anniversary gala under the theme "Fifteen Years Forward, A New Journey Bright." Employees, global partners and guests gathered to look back at the road from a Guangzhou startup to a smart-manufacturing exporter, and to mark the point where AI-enabled retail begins.
Fifteen years, in numbers
The evening opened with a retrospective film. The figures on screen trace the company's path: founded in Guangzhou in 2011, deep integration of AI, five consecutive years of rapid growth, and a position among the leading brands in the global custom vending machine market.
Customers and partners built the foundation
Management's remarks centered on gratitude: "Every step of these fifteen years depended on the trust of our customers and our people. Thank you to customers and suppliers in more than 150 countries, who keep pushing us to break through in smart terminals; to the 100,000+ terminal customers whose choice keeps us innovating; and to our strategic brand partners, who define the future of smart retail with us."
Overseas distributors joined by video and in person, describing what it has been like to grow alongside Reyeah. They are, in the company's words, Reyeah's "localization layer" worldwide — the reason "Made in China" has become "served globally."
The program itself was built in-house: dance, choral pieces and original comic sketches written and performed by employees, with prize draws running through the night.
Three directions for the AI era
The gala doubled as a send-off. Founder and CEO Simin Huang framed the next phase: "Reyeah's fifteen years are also a miniature of Chinese companies going global. We have never feared competition, because openness brings progress; we have always insisted on innovation, because technology is the primary productive force."
For 2026 and beyond, the company has set three AI priorities:
- AI in the product — every machine becomes a terminal that can reason about its own retail floor, with a new generation offering generative-AI interaction in 2026.
- AI for employees — an assistant for every role, targeting a 300% gain in output per person.
- AI in management — a "digital brain" coordinating global operations 24/7.
The next fifteen
The evening closed one chapter of fifteen years and opened another. Reyeah will keep the same posture — a global trading mindset, the sharpness of AI innovation and the discipline of shared success — with partners across smart retail.
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